Pip & Nut’s first TV campaign had to be about the fans of the brand, as they were avid snappers of their peanut butter-inspired food creations.

With this in mind we created the campaign JOIN THE PIPARAZZI. A call to action to get cameras at the ready and show us what your breakfast is made of (literally).

The campaign extended across social, as we hosted the Piparazzi Awards. A competition to find our number1 fan brand, food stylist.