A brand partnership between Corona and Coral Vita, an enterprise that is planting climate-resilient coral back into the ocean.

To communicate this initiative, we created the campaign BY THE TIME which highlights the alarming rate at which we are losing coral from our oceans, by accurately demonstrating the statistics through visual size and tangible time references.

The campaign included a limited edition rebrand of the bottle, a page-turning print ad, targeted DOOH and stirring social content.

BY THE TIME was featured in Campaign magazine and was awarded its Ad of the Day and Pick of the Week.