Shelter needed to draw attention to the UK’s Housing Emergency, which was affecting 8.5M people with inadequate accommodation.

We chose to single out the hypocrisy that at this same time, the UK had over 648,000 empty adequate homes.

So we launched NO ONE’S HOME a collaboration with M&S’s Shelter Christmas Sandwich range, in which we ladened shelves with empty boxes as a metaphor for the crisis, with all proceeds from purchased products being donated to Shelter.