Greenpeace felt that something wasn’t right with the amount of plastic waste the UK was producing versus how much it was recycling, so they teamed up with Everyday Plastic to start an investigation with the help of the public.

THE BIG PLASTIC COUNT was the answer with a populist campaign that brought positive energy inspiring ordinary people of all ages to take action.

This 360 campaign across OOH, Print, Social and PR caught the attention of the public and the government resulting in a ban on single use plastics.

• One of the largest ever government consultation responses

• 250k active participants

• 100k fully completed surveys

• 60k government submissions