Amazon Prime Video wanted a way of supporting the public during lockdown, by letting people know APV content was here to help. We, therefore, created the campaign GETTING YOU THRU THIS, a social communication that showed how great shows could be a worthwhile distraction from the everyday.

We got Daniel Beddingfield back in the studio to mix the instrumental track for us, and let the entertaining characters of APV content deliver the rest.

It generated 500k hits on Twitter and over 660k on Instagram. Due to the positive response, APV even showed it as a limited run TVC.